3 Deadly Mistakes Killing Your Small Business Profits

I ran Huntsville’s top countertop business for 18 years — 80% close rate, seven figures, zero excuses — then sold it in 2024. Now I help any small business owner stop the bleed and build real profit. Here are the three mistakes I see every week that are quietly strangling stone businesses just like yours.

No Online Presence = Invisible to Customers

You’re not on Google when someone searches “Huntsville [your service].” That’s $50K+ in jobs vanishing to the competitor who shows up — while your phone stays silent, your showroom collects dust, and your best customers never even know you exist. No website means no credibility, no leads at 2 a.m., no trust from younger buyers who research everything online. You’re handing your market share to shops with a $500 site and a Google Business Profile. One local owner told me, “I thought word-of-mouth was enough” — until he saw his rival’s site pulling 30 leads a month.

Not Knowing Your Numbers = Guessing Your Profit

You run on “feel” — then watch every dollar leak out on waste, underbidding with no profit and not controlling your cost of goods and expenses. One wrong move and you’re working for free, wondering why the bank account’s empty.

Quoting Too Low = Working for Free

You underbid to win the job — then eat the loss, burn out your team, and train customers to demand cheap. One low quote can erase a month’s profit and push you to the edge.

One of these can cripple a business. All three? Lights out. Need help before it’s too late? I’ll show you the exact playbook.